To Increase the Efficiency of Their Websites, Law Firms Turn to Specialists that Guarantee More Leads for Lawyers
Jacksonville Beach, FL -- (SBWIRE) -- 01/21/2013 -- As the competition in the legal industry has become fiercer than ever before, attorneys have started to show more interest in optimizing their websites and getting more leads. As with any other service, people search for legal services mainly on the internet, and choose their legal representatives based on what they can find online. Many attorneys failed to notice or give importance to this trend, and left their websites abandoned and useless. However, those law firms that invested in effective SEO for their websites managed to increase their number of clients and succeed despite the tough competition or the economic crisis.
These firms have accessed the services of SEO companies that specialize in search engine optimization for the legal industry and bringing qualified attorney leads.
For a very long period of time, in the legal industry, success was guaranteed by experience and client recommendation. New clients knocked on the doors of attorneys after receiving a recommendation from their friends, acquaintances of family members who had worked with the respective lawyer. However, as more and more industries started to invest in online publicity, internet users became more familiar with searching for various services online. It wasn’t long until people who needed legal services also turned to the internet for information. But they rarely found what they were interested in, perhaps because law firms didn’t invest in attractive websites and search engine optimization.
Most attorneys still relied on client recommendations, and did nothing to create great websites, not to mention improve them. And, soon enough, many law firms experienced a great decrease in number of clients and, eventually, profits.
Although most law firm websites are not effective in bringing significant lawyer leads, some law firms managed to see their websites on the top pages of Google. Of course, their websites’ success had nothing to do with the lawyer’s knowledge of website design or SEO. After all, for a lawyer, search engine optimization is not an area of expertise. What these firms did was to hire professional SEO specialists that know their way in the legal industry.
Nowadays, there are numerous SEO firms that offer their services to attorneys and law firms, promising to bring their websites among the first Google listings for their specialization and location. According to Real Time Legal Leads, collaborating with a SEO company for lawyers guarantees a significant improvement in the law firm website’s Google rankings, an increase in the number of leads from the website, and, in the end, an increase in the number of clients contacting the law firm for help.
Considering the contemporary trend in searching for legal services and contacting attorneys online, the experts at Real Time Legal Leads expect that a great number of law firms will start investing more money in the search engine optimization of their websites, so SEO companies offering services for lawyers will have a lot of work to do.
About Real Time Legal Leads
The company offers SEO services for law firms and individual attorneys who want to improve their websites’ search engine rankings and enjoy more qualified leads. For more information, visit http://www.realtimelegalleads.com/.
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