According to CEO Peter Tasca of Laureate Trust,” Supercar manufacturers are experiencing record growth in the Middle East especially in Abu Dhabi, Dubai and Kuwait.”
Beverly Hills, CA -- (SBWIRE) -- 02/18/2014 -- Supercar manufacturers Ferrari, Lamborghini and McLaren have all posted record sales in the Middle East.
Ferrari posted a record revenue growth in the Middle East of +40%, by providing an extensive personalization programme and the restoration of classics for collectors, according to Ferrari President Luca Cordero di Montezemolo.
UAE-based Ferrari enthusiast Cheerag Arya, the CEO of JBF, a petrochemicals company based in Ras Al Khaimah, commissioned a one-of-a-kind Ferrari 599 GTO – SP Arya through Ferrari’s Taylor Made programme.
According to Laureate Trust CEO Peter Tasca, “The Ferrari SP Arya could cost upwards of US$5 million, in 2012 Eric Clapton had a Ferrari SP-12 made for him at a cost of US$4.7 million. This is a huge business for Ferrari with profit margins of nearly 50%. We have a client that is currently working on a design based on the Ferrari FF chasis, this exclusive Taylor Made programme will continue to grow at Ferrari. ”
Ferrari’s biggest competitor, Lamborghini had its most successful year of V12 model sales in its history with 34% of sales coming from the Middle East as well.
Stephan Winkelmann President and CEO of Automobili Lamborghini said, “In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial stratefy.” He further states, “The Aventador has beaten all records of V12 model sales in our history. The USA and China are our biggest single markets, the Middle East and Japan are very strong and Europe is in line with the trend in our market segment.”
“Our research of sales show that there is still strong demand for the Lamborghini product line, there is a 12 month backlog of orders,” said Tasca.
Another supercar making headlines in the Middle East is McLaren, which recently received the ‘Best Super Car’ award two years in a row at Manama, Bahrain.
The Middle East Motor Awards are the region’s most prestigious automotive awards, organiser Saif Al Midfa, Director General of Expo Centre Sharjah, said “The 12C Spider is a clear winner for ‘Best Super Car’. McLaren’s follow-up model is a stunning car and worthy of making the ultimate wish list for any automotive fan.”
According to Tasca, “We monitor the financial health of the Middle East and we have seen strong results. Since 2011, McLaren has seen growing sales and has opened eight retailers in Manama, Abu Dhabi, Doha, Dubai, Jeddah, Johannesburg, Riyadh, and Kuwait.”
The British car maker is slated to deliver just over 10% of the highly anticipated McLaren P1 to the Middle East. Team Galag of the Gumball 3000 race, has taken delivery of one of the first P1 automobiles in the region.
Tasca states, “Team Galag have achieved worldwide praise for their passion in automobiles. This group from Saudi Arabia only drive the very best exotic road cars, and they have chosen the McLaren P1.
The Middle East is so well respected by the Super Car manufacturers that McLaren sent two factory P1s to Formula 1 Yas Marina track in Abu Dhabi to meet with 12C owners and give them a test drive.
We expect further development of Super Cars due to the demand and buying power of the Middle East.
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