Recreator presents their debut collection of hemp T-shirts using a 45-day Kickstarter crowd-funding network. One part creative politics and another market-based advocacy, Recreator launches an artist-driven active lifestyle brand for the revival of the American hemp industry.
Los Angeles, CA -- (SBWIRE) -- 03/04/2014 -- Recreator is positioned to capitalize on the quickening of the U.S. cannabis movement to grow their LA seed company the old-fashioned way: from the ground up. This grassroots campaign runs 45 days, ending March 28th, concurrent with the thawing of winter and the sowing of hemp seed in Colorado, the first state to host a large grow since the ‘50s. In WWII, the U.S. Government proclaimed “Hemp for Victory!” What happened?
Recreator co-Founder Matt McClain says, “By calling on the innovation of Kickstarter, our investments are coming from patrons looking to breathe life into independent creative projects. This method of crowd-funding makes possible a resurgence of artistic ideas and cultural works, not bound by funding constraints or political motives—much like a modern Renaissance.”
Beginning with the perfection of the T-shirt, the company challenges the fashion industry to focus on sustain- able textiles that can be made in America, from seed to stitch. Hemp’s capacity to outperform all natural fibers contests fashion design and the T-shirt market by shifting the paradigm to responsible production norms.
Recreator differentiates itself among the lifestyle and streetwear brands:
1. Over 95% of U.S. garments are imported. Our fabrics come from China, because it’s still illegal to privately farm industrial hemp in 49 out of 50 states. Once the fabrics reach Los Angeles, the garment can be built. Recreator localizes production to some of the most trusted hands in the LA fashion industry—from the sourcing and treatment of the fabric, to the cutting and sewing of each finished garment. The company prints, tags, and bags all wares at its base on Gallery Row.
2. Restrictions are slowly being lifted on cannabis in the United States. The Farm Bill that passed this month included a component legalizing hemp research in states that distinguish hemp from marijuana, as California did in September. Eleven states have rushed to introduce pro-hemp legislation so far in 2014. Rec- reator was harvesting hemp in Colorado and lobbying Congress in 2013, but now it’s time for quality hemp apparel to expand the U.S. market. Recreator is partly a recognition of what’s happening culturally in the West and being a part of it. People here have planetary values and a sense of exploration we like.
3. Most T-shirts are of a low quality and made with heavy cotton or petroleum. We use lightweight hemp-organic cotton blends and 100% hemp fabric, as well as using water-based printing inks. Hemp fiber crops can be grown with little to no herbicides or pesticides and half the water of cotton. Its low ecological footprint is matched by a reputation as the world’s best natural fiber. Hemp is naturally anti-microbial and hy- poallergenic. Nature’s own performance fiber, it wicks moisture from skin, and it’s highly breathable. Forget about petroleum-based synthetic garments when heading out for the daily commute.
4. Few brands have a lifestyle, much less an original lifestyle that includes cannabis. Recreator will be featuring its exclusive 100% hemp T-shirt for this campaign. As cannabis author Jack Herer held it down in Venice Beach for so many years, Recreator is eager to help carry the hemp flag in Southern California. Along- side Kickstarter, Recreator is unveiling its new web portal, including its brand blog: a hub for hemp news, product reviews, recreation, and creative interests. Stay up at Recreator.org.
Press: HuffPost LA | LA Times | 303 Magazine | Euphoric.net | Leaf Science | Velsen Magazine (Netherlands)
Contact: Justin Petty | (317) 679-2142 | firstname.lastname@example.org
620 Main St #202 Los Angeles, CA 90014