Houston, TX -- (SBWIRE) -- 11/13/2009 -- They thrive on the challenge of solving problems and making quick buying decisions. These individuals are fast-paced and like to be in charge. They can become impatient with people or situations that hinder them from accomplishing their goals. This is one of the reasons why they’re more task-oriented than people-oriented.

You can recognize these individuals as being fast-paced and direct when speaking – they’re more interested in telling you information than in asking your opinion. They tend to think in terms of the bottom line. These individuals may6 have more formal, “can’t read” facial expressions than other styles.

Driver styles say things like -
“I hate to lose! I sometimes demand what I want. I sometimes ask a lot of questions. I want others to know I’m the boss. I might say things to surprise people. I want to be the best at everything I do.”

Marketing to the Driver Style - When targeting the “Driver” style, don’t bog them down with excessive details – get to the point quickly. Directly focus on how your product or service can help them achieve their goals. Emphasize the results you can help them obtain, while always letting them feel they’re in charge. In other words, don’t waste their time. Make your message direct and meaningful toward helping them achieve their objectives.

For more information about how to help you put your marketing on auto-pilot, visit http://www.apollosmg.com or visit Mission Control: Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices - http://blog.apollosmg.com/blog/apollo-sales-and-marketing