Gurgaon, Haryana -- (SBWIRE) -- 04/04/2010 -- WITH THE CES 2010 just around the corner, reports have come in that ESPN and Discovery Communications have both announced that they will launch 3-D TV networks. There are expectations that 3D television, the new buzz word in consumer technology would see entries from many participants at the Consumer Electronics Show 2010 that is due to begin in Los Angeles.

ESPN, Walt Disney company's sports unit, said it will launch ESPN 3-D, which has been touted as the first 3D TV network in the industry. The 3D TV network will begin in June and will have 85 live sporting events during its first year. Sean Bratches, ESPN, Executive vice president said,"This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities. "

Discovery has also stated that it will launch a 24/7 dedicated 3D TV network in the US by 2011. It will do so with the partnership of Sony Corp and IMAX Corp.

Though 3D television is not a new technology, it has not been as sucessful earlier because of a lack of 3D programming and the need to wear special glasses. In content the two main drivers - sports and movies - have not adopted the technology fully. With the onset of 3D TV networks, more and more customers can adopt 3D television.

ESPN has also said that it will 3D broadcasting with the World Cup soccer match between South Africa and Mexico on June 11.

Also up for 3D broadcasting will be 24 other World Cup matches, the Summer X Games extreme sports, college basketball and football, including the BCS National Championship game in Glendale, Arizona, on January 10, 2011.

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