Review: Most Toothpastes Perform Equally
San Francisco, CA -- (SBWIRE) -- 10/16/2012 -- Consumers hoping for whiter teeth are often tricked into paying more for toothpastes with packaging advertising “advanced whitening” or “micro cleaning crystals,” when such products are not superior to average toothpaste.
Consumer watchdog Choice recently conducted a review of 17 of Australia’s more popular toothpastes. The organization discovered that regardless of marketing, most perform equally.
“Brands are constantly searching for a point of difference to market their products, but the ingredients speak for themselves,” said Ingrid Just, Choice spokesperson. “In reality, you’re paying extra for essentially the same product.”
The review found hardly any difference in the ingredients of the lowest-costing toothpaste ($1.27) and the most expensive ($7.99). In fact Colgate Advanced Whitening toothpaste ($3.99 for 110g) and Woolworths Home brand Freshmint toothpaste ($1.27 for 150g) share many ingredients.
Even those toothpastes claiming to offer “teeth-whitening” do not contain additional ingredients, such as bleaching agents, according to the review. For instance, White Glo Extra Strength Coffee & Tea Drinkers Formula at $4.69 for 150 g and Coles Smart Buy regular toothpaste at $1.27 for 150g are essentially the same as far ingredients go.
“The only real difference is that the White Glo product contains rosehip oil and a carnauba wax sourced from a Brazilian palm tree. Experts we spoke to believe this wax would have little impact on removing stains,” said Just.
Toothpaste is only the latest product to be analyzed for misleading marketing terms. Other products use phrasing such as “99% fat free,” or display the Australian flag in an attempt to appear official.
“99% fat free distracts the customer from the high levels of sugar in the product,” said Just. “Also products such as cosmetics and yogurts have pseudo-scientific names which are trademarked giving the consumer the impression they have scientific benefits, which may not have been proven.”
WhiteStripsDirect.com (http://www.whitestripsdirect.com/) is the leading UK-based online retailer of Crest 3D White whitening products. It offers the lowest prices online to customers throughout the UK and Europe, and processes payments through Paypal.
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