Rise of Demand for Z10 (BBRY) in UAE

Los Angelas, CA -- (SBWIRE) -- 02/19/2013 -- Research In Motion Ltd (NASDAQ:BBRY)’s Z10 is the first handset from the company formerly known as RIM, now renamed BlackBerry, to run its new operating system BlackBerry 10, and there's much more on the line here than simply making a few pennies – arguably the company's survival rests on the success of this device, and the BlackBerry Q10.

It's no secret that BlackBerry has been on the rocks for the past year or so, with the company even admitting that it hasn't been in the best shape of late, and the 4G toting Z10 is the start of what is hoped to be a successful revolution.

The retailers in the United Arab Emirates have been finding it really tough to meet the rising demand for Research In Motion Ltd (NASDAQ:BBRY)’s Z10 handset. The smartphone was long awaited and will probably act as the deciding factor for the fate of the Canadian brand which has been struggling lately to maintain its hold on the market.

The UAE has been chosen as one of the first markets for the launch of the Z10 and the sales will begin from Sunday night. Though some of the retailers have stated the demand for this smartphone is very high, some retailers have also commented that they have received only limited supplies for the time being. The head of Jumbo electronics, Nadeem Khanzadah said that the supply is not being able to meet the demand. He also said that he expects to run out-of-stock by tomorrow and that the response to the new model has been phenomenal.

It is expected that the Z10 will be able to beat the likes of Samsung’s SIII and the iPhone 5. The competition among all the three will be a stiff one. According to Neelesh Bhatnagar, who is the Chief Executive of Emax Electronics, BlackBerry has promised the retailers that they will have enough stock as they do not want to miss out on the sales on any form. This is perhaps because the performance of this phone will decide the company’s future.

The BB10 operating system that the phones runs on was launched on the 31st of January this year. Although Z10 is a touchscreen phone and the first device from this particular range of phones, Q10, which is a more traditional format with keyboard buttons is expected to be launched sometime in April. Retailers are hopeful that the Q10 will sell even more than Z10 because it is priced lower.

Shares of Research In Motio (NASDAQ:BBRY) are trading at $14.52 and is -0.08% from its 50-day Moving Average price of $14.5321 and +41.87% from its 200-day Moving Average price of $10.2346. The average trading volume is 64640600 shares and its market capitalization is $7.475B.

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