Sacramento, CA -- (SBWIRE) -- 04/18/2012 -- Network marketing, also known as Multi-Level Marketing (MLM) has been around for decades. Made popular by companies like Tupperware and Mary Kay, the industry has proven to be quite lucrative for many people. With the economy looking grim, many Network Marketing companies are struggling to sell products and recruit distributors. However, this is not the case for ViSalus.

In 2010, the executives with ViSalus decided to change how people join a network marketing company and these changes have changed the entire industry for good.

What are these changes? Traditionally, a distributor would either promote the products or the opportunity primarily. ViSalus has taken this a whole other direction. Instead of leading with the products or opportunity, they researched the market and found that most people do not seem to care about either of those options. ViSalus decided to lead with a challenge also known as the Body By Vi™ challenge.

Apparently this change in marketing has had a drastic effect on the company’s bottom line. ViSalus has grown over 3000% since January of 2011. It appears as though the wealth is being distributed widely throughout the company because over 700 promoters qualified for the BMW car bonus in September, 2011.

With the economy looking increasingly poor, people are turning to entrepreneurship to not only survive but to sustain their finances.

Companies like ViSalus offer a turnkey business with a small upfront investment. The two biggest differences between starting your own business and starting a business with a company like ViSalus is that all of the setup work has been done for you; logos, training materials, product manufacturing, and the legalities. With a network marketing company such as ViSalus, it is much easier to become profitable immediately whereas starting from scratch can take a lot of time and a large investment.