Maidstone, Kent -- (SBWIRE) -- 04/02/2012 -- Unemployment is the world's fastest-rising worry, a BBC World Service survey covering 11,000 people in 23 countries suggests. DCM Marketing Services is not surprised by the latest worldwide survey that has just been conducted with the Managing Director saying, ‘the issue is that people wake up, go to sleep and go to work worried about the world around them. Not being able to live the life they have always dreamed about is not so much of a concern now, now it’s all about living one day to the next and surviving.’ The annual poll, called The World Speaks, gave people a list of concerns and asked which they had discussed with friends or family in the past month.

Corruption and poverty still ranked the highest, but unemployment was mentioned by 18% - six times the rate citing it in the first survey in 2009.The poll was carried out by Globescan. The growth in concern was found across all countries surveyed, although corruption emerged as the most talked about global concern.Nearly a quarter of those asked had discussed that topic in some form over the past four weeks. DCM Marketing Services which is based in Maidstone is very aware of the state of unemployment in their local community with the MD saying, ‘unemployment is always a topic of conversation with friends and family as so many people have experienced first hand. That feeling of not being in control and not knowing where your next pay check is coming from can cause massive anxiety. This is why so many people like myself have become business owners, as I always say – I will never fire or make myself redundant.’

Concern about joblessness seemed to vary by country.Top of the list was Spain, where 54% of those sampled said they had discussed unemployment recently, an increase of one-third on the previous year's BBC poll.Spain is at the heart of the debt crisis in the eurozone and has the highest youth unemployment in the region at greater than 40%.One could speculate that growing concern about the lack of jobs is linked to current economic worries, such as financial problems for euro currency and the resulting slowdown of major economies.

The latest results show considerable differences between countries in the issues people find important.In the US, France and Japan - all wealthy, developed nations - the state of the world economy emerged as the main talking point.By contrast, corruption was the most frequently discussed issue in Nigeria, India, Turkey, Indonesia, Nigeria and Peru.

These are all developing nations, most with poor reputations for transparency in government and business.In another group of developing countries, including China, Russia, Kenya and the Philippines, rising prices for food and energy were the main topic.In Latin America, however, crime and violence emerged as commonly discussed themes.Indeed in Brazil, famous for social tensions in its urban slums, along with Ecuador and Mexico, noted for drugs-related killings, crime and violence were the most talked-about subjects. Every country seems to have different concerns based on their issues as a nation. What is happening on a daily basis is what affects their decisions and what they discuss. Every issue is put into perspective based on their surroundings. If crime is not an issue in your part of the world is lacks importance in your world and not discussed.

The Managing Director of DCM Marketing Services agrees with the above statements saying, ‘everyone’s existence is based on a series of events and experience. If one has not had the misfortune of being mugged then it’s something that does not cross their mind and they do not worry about it. The same goes for being made redundant to having your heart broken. If you have never had anything like that happen to you it’s not on your radar.’ DCM Marketing services is a specialised sales and marketing company and prides themselves on innovative ideas and developing into market leaders in their industry. ‘People’s fears and doubts is the greatest thief of opportunity, people need to maintain a hopeful mind-set to what they are fearful of,’ continues the MD of DCM Marketing Services.