Ahmedabad, Gujarat -- (SBWIRE) -- 06/10/2012 -- Social and casual games are popular in all over USA and other parts of the world. Social gaming was expected to increase the number of internet users approximately by 40% in 2011. As per statistics, the most popular gaming site in December 2011 was Pogo, followed by Yahoo! Games. The "Global Online Gaming Report 2012" for Brazil forecasts predicted that gamers would spend most of their time on casual games in social networks.

Businesses are using games for promoting their brand name and attract a customer’s interest towards certain product or service, as well as to maintain client relationship. For this the company’s are ensuring that the features of a game are never compromised. After all, gamers are expected to get hooked up with a game without ever getting disappointed. Accordingly, holding a consumer’s interest with the right gaming plan will prove beneficial to any marketer.

With a good and interesting online game one can indulge into lot of real interaction with the brand. It’s expected to create at least million plays every year within a span of 5 years. As a matter of fact Massively Multiplayer Online Games (MMOGs) has scored around 14 million plays in less than 12 months. We can also say that the main reason behind the popularity of online games is that it’s inexpensive in comparison to other communication vehicles. Additionally, the target reach of online games are more compared to the traditional marketing communication tools. As a matter of fact online games develop better interaction between the brand and consumer. A market research can be conducted by collecting a demographic data, including name, address, and purchase preference of consumers to find out the real popularity scenario of online games.

Planning is very important to market online games and a combination of practicality and sensitivity can work wonders in creating advantages of online games by any company. There should some objectivity in adding games to a website. Sticking to business goals and figuring out what can be achieved and how can be achieved with gaming. Once the objectives are clear then audience can be targeted to meet the goals. The companies have to devise strategies to reward audience, which can be anything from monetary (discounted products), followers (sense of importance), or anything that will make consumer feel good about themselves.

Outstanding trafficking can be generated through online games especially which will give people a reason to return to any site again and again. Besides the boosting of search engine rankings a fun element can also be expected for customers and followers. We all know that games are entertaining and enthusiasm towards a particular brand or product can be created in some way or other. In fact the target audience can be educated over a particular issue with the help of online games.

About Offshore Game Development
Offshore Game Development is an independent strategic business unit of Gateway, with its delivery & operations in India and sales representatives in US, Canada, Middle East, Sweden, Finland, Netherlands, Norway, China, Japan & Romania. Gaming division delivers a full range of artwork services, ranging from Game Asset Creation, Game Design to Game Testing.

Our team has expertise in iGaming, (Poker Game Development, Backgammon Game Development, Card Game Development, Rummy) Sport Gaming, (Racing Game Development - Car/Bikes, Cricket Game Development, Football Game Development, Board Game Development) Educational Game Development for School/College and Kids, Casual Games Development, Social Gaming Development like Facebook Game Development, and Gaming Portal Development.

Key Achievements & Benefits:

- Working for the largest Online Casino Game Provider
- With 120+ dedicated professionals and more than 8 years of experience in the industry, we live and breathe games. We can beat professionals at a game of Poker or Backgammon.
- Our creative team has developed rich internet applications winning ADOBE MAX awards.
- We are chosen technology partner for one of the top 3 online casino game providers
- We have developed 20+ games and applications for IPTV and OpenTV platforms deploying content on and integrating one of the largest Set-top box providers in the world

Contact us:
Gateway Group of Companies
B/81, Corporate House,
Judges Bungalow Road, Bodak Dev,
Ahmedabad - 380054
India.
Tel: +91-79-26852554 / 55 / 56
E: gateway@gatewaytechnolabs.com
W: http://www.offshoregamedevelopment.com | http://www.gatewaytechnolabs.com
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