What Google’s latest algorithm brings to the table
Mumbai, India -- (SBWIRE) -- 10/09/2013 -- Google celebrated its 15th Birthday announcing a new algorithm for search which is code-named “Hummingbird”. This is the first major update to Google search after it rolled out “Caffeine” in August 2009. Caffeine was introduced to effectively handle fast-updated information from social networking sites such as Facebook, Twitter and others.
Though the Hummingbird algorithm was deployed a month ago, users were made aware of the deployment only on Thursday. With more mobile devices and tablets offering customers the ability of verbal search, people require more from their search engines than ever before. The new algorithm can better answer more complex queries, making the search result more relevant and effective. It’s primarily a shift from the keyword-based search system to a concept-based search system. This is a change that tends to understand the meaning and relationship of words and concepts. The Hummingbird algorithm is more interested in ‘answers’ rather than ‘results’. This update will impact all queries, but the impact will be really noticeable with long complex questions.
This algorithm focuses more on ranking sites for better relevance by tapping further into Google’s Knowledge Graph, its encyclopaedia of 570 million concepts and relationships among them. So, even if the queries that people speak on their smartphones are long and complex, those extra words they speak will give Google better information to yield better results.
At an event at Menlo Park, Tamar Yehoshua, VP of search, demonstrated some of the search features. She did a voice search, “Give me pictures of the Eiffel Tower,” and pictures of the Eiffel Tower appeared. “How tall is it?” The answer was spoken. “Show me pictures of the construction.” Answer was spoken, “Here are some matching pictures,” along with pictures on the screen. So with Knowledge Graph, Google “understood” each time that the user was referring to “Eiffel Tower” without repeating it each time. Google wants its users to have a “natural conversation” with its Search on whatever devices they are using. Isn’t it amazing?
Though a lot is changing technologically, no one’s been able to match Google when it comes to search, and with this new algorithm Google again is showing to the world why it remains the boss of web search. And as internet marketing continues to expand as one of the most important aspects in ad campaigning, businesses around the world are wondering if it would help or hurt them.
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