Dallas, TX -- (SBWIRE) -- 03/07/2014 -- This annual report offers a wealth of information on the global mobile sector and is a valuable resource of insights, examples, statistics and trends. The report provides valuable information on the global mobile communications industry including key industry statistics at a global and regional level; insights into the activities of the operators and identification of trends and opportunities. It also includes a global overview of handset, smartphone, touchscreen tablets and wearable technology. It provides insights into the BRIC markets and a case study on the emerging market of Myanmar.
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Subjects covered include:
- Key global mobile industry statistics;
- Global mobile smartphone, handset and touchscreen statistics and trends;
- Insights into mobile spectrum issues;
- Insights into the importance of managing customer expectation;
- Information on global mobile tariffs, roaming and MTR trends;
- Detailed case study on the emerging market of Myanmar;
- Regional overviews for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
The Global Mobile industry faces diverse opportunities and challenges in 2014
The ongoing development of wireless services offers the telecoms industry the largest ray of hope for growth in 2014. Mobile subscriptions are expected to surpass the actual world population due to the number of multiple subscriptions held by consumers and the developing markets will continue to offer opportunities for further growth. However the wireless sector is not without its challenges with the rise of Over-The-Top (OTT) service providers the biggest threat to the traditional players going forward.
We already see interesting developments occurring as a result of the OTT players. For example both mobile VoIP apps and mobile Instant Messaging (IM) are OTT services representing a potential threat to mobile operators’ call revenues. Mobile VoIP has been under-development for a number of years and the offerings for these services have improved over time. Other forms of messaging beyond operator SMS are gaining ground as well, particularly free messaging services offered by social networks and free apps such as Whatsapp, for example.
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It is expected that in the next couple of years; the mobile operators will lose billions in lost revenue to these new messaging services. Mobile operators do need to take the rise of mobile VoIP and OTT Instant Messaging seriously and consider pricing strategies to combat the threat - as the cheaper alternatives are bound to sway many users towards such service offerings. SMS which traditionally accounted for around 80% of overall messaging revenue is expected to decline and by 2015 will account for only around 60%.
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