Boston, MA -- (SBWIRE) -- 03/07/2011 -- SUBWAY® restaurants (http://www.subway.com) has announced that the local Boston market has been named National Market of the Year at the annual SUBWAY® Team Operations Marketing & Planning (STOMP) Summit, a three-day conference which took place Feb. 12-14 in Miami.

The award recognizes the Boston market’s accomplishments in the areas of sales, traffic increase, customer experience and operations. Consisting of approximately 200 stores, all locally-owned and operated, this particular market has made immense progress over the past few years, including double-digit gains in sales and customer traffic annually. These increases in the bottom line are a direct result of vast improvements in the fields of customer experience and satisfaction.

Along with the operational improvements, the Boston SUBWAY® Franchisee Advertising Fund (SFAF) and Development Agents have sponsored and been active participants of the annual American Heart Association (AHA) Heart Walk through the city since 2008. To help promote the cause, the local market has enlisted the help of nationally recognized SUBWAY® spokesperson, Jared Fogle. Fogle participates in the Heart Walk and visits area elementary schools to speak with students about healthy lifestyles, and the risks associated with obesity. He is scheduled to attend the 2011 AHA Heart Walk planned for Saturday, Sept. 10.

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“It is an honor for Team SUBWAY® of eastern Massachusetts to be named National Market of the Year,” said Jack Luttrell, Director of Field Marketing for the SUBWAY® Franchisee Advertising Fund (SFAF). “This recognition is a testament to their hard work, dedication and outstanding marketing efforts.”

“We are both proud and excited that SUBWAY® has recognized the Boston market as the National Market of the Year,” said Jim Turi, local SFAF board chair, SUBWAY® franchisee and Development Agent. “We have worked hard to improve the customer experience and increase their level of satisfaction with our Boston area restaurants. We feel that it is important to give back to the community in which we serve and have found that our work with the American Heart Association gives us the opportunity to do just that.”

“It is an honor to have our Boston market SUBWAY® restaurants awarded at the STOMP Summit,” said Bob Hurley, Development Agent. “Our increased focus on improving the customer experience has resulted in excellent growth for our market and our SUBWAY® franchisees.”

About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 33,000 locations in 92 countries.

Headquartered in Milford, Conn., and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise in the 2010 edition of Entrepreneur magazine's “Annual Franchise 500®” survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years. For more information about the SUBWAY® restaurant chain and its sustainability efforts, please visit http://www.subway.com and http://www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.