The non-profit sector can adopt internet marketing to great benefit at a nominal cost. Ananya SEO Company offers a integrated SEO/SMM (Social Media Marketing) package for non-profits at 50% discount.
Karnataka, India -- (SBWIRE) -- 11/15/2012 -- For smaller non-profits – NGOs, charities, orphanages, old age homes, campaigning organization – running operations, getting committed volunteers and raising funds is an ongoing challenge. Surveys have revealed that in developing countries like India, adoption of online marketing is poor in the non-profits sector. Many organizations do not even have a website. They rely on word-of-mouth and print media to disseminate information and get donations. Some use email marketing and telemarketing to get donations; the success rate of both this tactics is poor since the message is unsolicited and target audience resents spam.
The non-profit sector can adopt internet marketing to great benefit at a nominal cost. The primary steps are:
- Establish an online presence with a website. If budget for web development and hosting is an issue, then creating a simple site in free blogging platforms like http://www.blogger.com and http://wordpress.com/ is easy.
- Follow SEO best practices in the website by yourself or outsource to an SEO consultant to achieve high organic traffic and get conversions.
- Implement payment gateway on website to accept donations (e.g., Paypal, internet banking gateways, Google Wallet)
Social Media Marketing
Establish presence on social media: create Facebook Page, or Google Plus Page.
Be clear about your objectives on social networking sites. Are you recruiting volunteers? Cultivating activists? Motivating people to donate? Your fans welcome updates and information about your success and new campaigns. Create posts specifically for Facebook with not just text but also photos, videos. Do not ask for a donation directly, but talk of your case studies and work.
Check out Google for Nonprofits Page at https://plus.google.com/+GoogleforNonprofits for insightful tips and resources
You can apply for Google Grants. Google Grantees receive a grant of up to $10,000 per month for free AdWords advertising on Google.com. Google Grants is open to organizations based in the countries listed at http://www.google.com/grants/domains.html
Make donation email campaign more effective: To create an impact, add videos and images to tell your story visually, with hyperlinks to your Facebook Page and Google Plus Page to showcase your success stories and community.
Ananya SEO Company offers an integrated SEO/SMM (Social Media Marketing) package for non-profits at 50% discount. Ananya is engaged with SERUDS NGO in Andhra Pradesh for its online marketing campaigns.
The package includes SEO, managing Adwords campaign, articles/ press release writing & submissions, link building and creating & maintaining Facebook Page.
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