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New York City, NY -- (SBWIRE) -- 06/11/2012 -- With the recent changes in the search engine optimization industry, many business owners feel that SEO no longer offers the potential to provide them with a positive return on their investment. The google panda and penguin updates have adversely affected the rankings of many websites. Nevertheless, many internet marketing experts feel that search engine optimization should still form a part of every well rounded internet marketing strategy - if it is executed correctly.
In reality, search engine optimization still works, so the key to success is finding a company that offers high calibre SEO services at an affordable price - achieving a positive return on investment is crucial to success with search engine marketing.
While the best search engine optimization companies have recently developed new strategies that are effective post google penguin, many aspects of SEO haven't changed, most notably Keyword research and on page SEO, so it is still possible to enjoy good results with search engine optimization campaigns.
There is no doubt, though, that even white hat, or ethical, SEO brings with it an element of risk, as search engines can change their algorithms at any time, so in view of this it is always a good idea to diversify any traffic sources, some paid advertising is therefore recommended by most internet marketing experts.
Popular alternatives to SEO include pay per click and banner advertising and social media marketing, but many of the most effective online marketing campaigns combine search engine optimization, social media marketing ( which in itself is an important aspect of off page SEO ), and paid online advertising in the form of text and banner ads.
Businesses that have a high customer value can benefit greatly from SEO, but it is not a good idea to rely solely on organic search engine traffic, as this can be lost at any time, even if practicing white hat SEO. Smart business owners use a combination of traffic generation and advertising methods.