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SEO or Search Engine Optimization, is a process of enhancing the visibility or prominence of a website or a webpage in a search engine, without paying anything to the search engine operating company. Generally we can say that the site becomes higher ranked or on top in search results after implementing SEO techniques.
SEM or Search Engine Marketing is the term which SEO services providers normally use. It is a kind of internet marketing which is used for the site’s promotion, for increasing the site’s visibility and ranking to come out on the top in search results or, more professionally, it is called search engine results pages (SERPs) with the help of optimization. Advertising, contextual advertising, paid inclusions and paid placements are also covered under Search Engine Marketing.
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