Philadelphia, PA -- (SBWIRE) -- 03/09/2018 -- In a recent blog, Smith Publicity, a provider of book marketing services, explained some of the most important principles of marketing as they concern non-fiction books. The post, titled "Essential Elements of Marketing a Non-Fiction Book," described some of the best practices for garnering publicity in this genre. On a fundamental level, when book promoters like Smith Publicity reach out to reviewers, editors, and producers, they deliver concise and engaging pitches designed to spark interest.

As the post described, many professionals that work in the media industry have little time to spare. Because of this, people looking to promote books of any genre need to create succinct and direct pitches that use their time as effectively as possible. When sending emails, book publicists should always look to trim down its contents and keep the most important information towards the beginning.

As they focus on brevity, book promoters should also ensure that their pitches are compelling. In the brief time one has to capture the attention of a media contact, a pitch needs to intrigue while driving further interest. Simple or numerical press releases and taglines help the media easily grasp the subject matter of the book, and, in turn, help them to further publicize it. Book marketers may also want to focus on the author and their credentials, as media will want a person to showcase and interview.

Smith Publicity possesses extensive experience as a book promoter for works of all genres. For more helpful posts about the world of book marketing, visit their website, http://www.smithpublicity.com/. To learn more about their publicity services, call 856-229-0807.

About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An "equal opportunity" publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.

Smith Publicity's motto, "Make Good Things Happen for Authors," is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.

Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.