Women respond better to courtship on sunny days
San Francisco, CA -- (SBWIRE) -- 02/05/2013 -- According to a new study conducted by Professor Nicolas Gueguen of the University of South Brittany in France, those who want to make a real impact while flirting should likely consider doing so only when it is a sunny day.
Gueguen, known for his previous investigations of how wearing red lipstick can increase tips for waitresses, conducted a study wherein an “attractive' 20-year-old male approached a 18-25 year old women walking alone on the street, asking for her number.
The women were solicited on sunny and cloudy days, but not days in which it was actively raining, and the researchers made sure to allow for similar temperatures within a reasonable frame.
There have been past studies which noted particular effects of environment on the interest in flirting and exchanging numbers. Items like smell and romantic music have all been shown to have some effect, however this study is the first to focus on sunshine.
Previous studies had noted that weather can affect particular moods and social behaviors, as sunshine does tend to make strangers more likely to help one another, as well as answer survey questions. Still, this study explored a very specific behavior type, that of one being interested in courtship and dating.
Professor Gueguen noted that the women were more receptive to men during sunny days. The difference was nearly 10%, as a fifth of the time (22.4%) during sunny days women responded positively. During cloudy days women responded positively 13.9% of the time.
“The phone numbers were later used to contact the women and tell them the true nature of the study, as per the recommendation of the ethics committee of the lab which reviewed the project.”
The findings have been published in the Social Influence journal, and real that flirting is more likely to occur in better weather.
The professor notes that he was careful to include certain caveats in regards to the applicability of the research, that mimicked everyday situations. “the sunshine or other factors may after all have improved the attractive 20 year old male’s flirting skills on those days. Other atmospheric conditions such as windiness or humidity were not accounted for. And, perhaps most crucially, the research was conducted in France, where men traditionally approach women in romantic relationships.”
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