Black, gray, and red are also in buyers’ top five color choices
San Francisco, CA -- (SBWIRE) -- 10/22/2012 -- Pittsburgh-based automotive paint maker PPG Industries Inc. says 22% on cars and trucks made for the 2012 model year were painted white, retaining the color’s slight lead from last year. The color edged past still second-place silver, used for 20% of 2012 models. Rounding out the list of the top five color choices worldwide are black, gray, and red.
As a paint supplier to General Motors, Ford, BMW, and other automakers, PPG is positioned to track the most popular colors. The popularity of pickup trucks, at 55% of North American production through August, boosts white in the rankings. A quarter of all pickup trucks come in white, compared with 19% of midsized cars made in North America. The reason? Many businesses prefer white for their pickup trucks, since it makes their logos and on-truck ads stand out more sharply.
PPG's manager of color styling for car makers Jane Harrington attributes the rebound of white, which had seen its popularity wane since the 1980s, to the natural connotations with glossy high-tech devices, such as think of Apple stores and iMacs. The rise in popularity is partially due to the increasing varieties of white now used. Types of white ranging from the vibrant and bright to rich and creamy shades can be found on a variety of vehicle types.
Harrington adds silver’s popularity likely comes for its suggestion of high-tech and designers’ favoring it for its ability to highlight every aspect of a car’s appearance. "Silver looks great on any design," she says.
In developing its color offerings, paint makers start working with manufacturers on color choices three or four years before a new model debuts. Manufacturers lock in their color choices for a vehicle two or three years before going into production. PPG monitors color trends from the worlds of fashion, interior design, and elsewhere. Harrington says after seeing purple prominently featured at a recent Parisian home color show, she went to work on a purplish-gray auto paint.
PPG is now showing automakers 64 color options ors for the 2015 and 2016 model years, including Al Fresco, a metallic silver with a greenish tone; Glacier, a chilly gray with an undertone of violet blue; and Elixir, a metallic combination of silver and magenta. Harrington predicts more cars, particularly luxury models, will offer earthy brown and orange tones over the next few years.
Color preferences also differ by location. Buyers in North America are more likely to favor red vehicles than those elsewhere, while Europeans prefer black and gray over silver. In Asia, drivers are more likely to choose tan or gold, but shun green. Blue cars, however, manage a consistent 7% in each region.
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