Taiwan Consumer Electronics Market Analysis

Dallas, TX -- (SBWIRE) -- 01/30/2013 -- ReportsnReports.com adds “Consumer Electronics Market in Taiwan ” new market research report to its store.

Ever growing popularity of mobility boosts performance
With the mobile Internet becoming increasingly prevalent in Taiwan, more and more consumers are benefiting from the convenience provided by portable computing devices such as smartphones and tablets. Such devices allow consumers to e-mail, connect with friends via social networking websites and search for information at any time, thereby increasing the quality and convenience of their daily lives. As Taiwanese consumers became increasingly reliant on mobile Internet access at the end of the review period, sales of electronic products meeting consumers’ needs for mobility, including tablets and other portable computers, smartphones, and e-readers saw strong growth accordingly.

Price cuts drive performance of consumer electronics
Prices remained a very important factor affecting Taiwanese consumers’ decisions to purchase consumer electronics in 2011. As Taiwanese consumers are relatively thrifty and very price-sensitive regarding purchase of electronic products, leading consumer electronics manufacturers frequently engaged in price cuts to stimulate consumers’ desire to purchase their goods. Such activity was made possible by manufacturers streamlining their operations and reducing supply costs. With the consumer electronics environment in Taiwan approaching maturity, competition between leading manufacturers had become increasingly intense, resulting in further price cuts, which helped bolster sales of consumer electronics.

Taiwanese Government’s continuous promotion leads to televisions’ steady growth
The Taiwanese Government continued efforts to promote the digital content industry in Taiwan. With the aim of boosting development of related industries and enhancing sales of related products, including televisions, projectors, video players and computers, the government launched the Digital Content Industry Development and Assistance Project. This provided subsidies to companies producing PC games, TV games, animation, movies and music, as well as other content. Due to the Taiwanese Government’s continuous promotion, these product categories, particularly digital televisions, saw steady positive growth over the review period.

Multinational manufacturers remain strong force in consumer electronics
Multinational manufacturers continued to account for the greater proportion of consumer electronics’ sales in Taiwan. Taking advantage of their global supply chain systems, multinational manufacturers are able to achieve economies of scale by operating their businesses at much lower costs due to their ability to use lower-cost resources and cheap labour in low-income countries. Moreover, as a result of multinational manufacturers’ superior capability to develop new products and relatively more sophisticated marketing and customer service, they have earned the loyalty of a large number of consumers. Taiwanese consumers tend to favour multinational brands with longstanding reputations built over decades of distribution in Taiwan, as they believe that this is a guarantee for high product quality.

Maturity likely to constrain growth over forecast period
The overall sales performance of consumer electronics in Taiwan is expected to see steady positive growth as new products with advanced technologies continue to be developed and launched over the forecast period. However, with the consumer electronics environment approaching maturity, the in-car entertainment, portable consumer electronics, and most in-home consumer electronics and computers and peripherals categories are expected to decline. Tablets and other portable computers, televisions and projectors and smartphones could still see good performances as a result of the ever growing trend towards greater mobility, as well as the government’s continuous promotion of the digital content industry in Taiwan.

The Consumer Electronics in Taiwan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
- What is the market size of Consumer Electronics in Taiwan?
- What is the fastest growing product category?
- What consumer electronics segments are growing the fastest?
- What are the major technology trends in new consumer electronics products?
- How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
- How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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