In an age where so much of our lives is rooted in technology, sometimes the old adage rings true "the old ways are the best ways." This is especially true in certain business aspects, where the human touch, the human element, is key. Oftentimes a face to face interaction can generate a much more positive response than a phone call or a video conference. Nowhere is this understood and respected more than at Yellow Letters Complete, where their direct mail marketing technique is unrivalled in the United States. More and more, millennials are responding positively to the time it takes to compose a handwritten letter, and business owners everywhere are the beneficiaries.