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The ROI of Video in an LTE World

 
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Dallas, TX -- (SBWIRE) -- 10/16/2012 -- ReportsnReports.com adds new market report “The ROI of Video in an LTE World” to its store.

With the introduction of the 4G LTE networks and the associated high speed data rates, videos become much a much more pleasant experience. Accordingly, the industry is counting on video being the initial big non-voice application. While carriers are settling VoLTE operations, they will simultaneously offer various video over LTE services and associated applications.The introduction of IMS with LTE offers the promise of various value-added offerings such as Rich Communications and other multi-media experiences involving voice and data. However, prior to reaching a multimedia experience for end-users, how will the operators generate revenues?

We see data reaching a major inflection point in 2013 due mainly to introduction of various video offerings over 4G, which will be due largely to various third-party over-the-top (OTT) offerings. The incumbent network operators will enjoy a rather large increase in data subscription, but also a large jump in data usage. The carriers must offer their own video applications to combat the threat of OTT players and the legacy network operators own data-only service plans.

This research answers the important questions about video offerings in an LTE world including return on investment, operational issues, competition from OTT players, and more. It is must reading for anyone with a stake in the success of LTE as video will be the first opportunity for network operators to generate a return on their 4G investment based on new revenue generation from a value-added service application.

Target Audience:
- Mobile network operators
- LTE infrastructure providers
- Video application developers
- Wireless device manufacturers
- Self Organizing Network (SON) providers
- Content Delivery Network (CDN) providers
- Managed service, content, and application aggregators
- Mobile Value-added Service (VAS) application developers

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Table of Contents

1. EXECUTIVE SUMMARY 4

2. INTRODUCTION 5
2.1 BENEFITS OF THE LTE FOR THE VIDEO 8
2.1.1 THE VIDEO DATA TRAFFIC IN 2016 (WITH LTE INSTALLED) 12
2.2 DATA TRAFFIC CHANGES FROM MEGABYTE TO GIGABYTE 13
2.3 PEAK DATA RATE FOR VIDEOS 14
2.4 MULTIPLE ACCESS METHODS 15
2.4.1 OFDM MODULATION 15
2.4.2 RANDOM ACCESS PROCEDURE 16
2.5 MOBILE VIDEO MANAGEMENT 18

3. MARKET OPPORTUNITY: CLOUD BASED MOBILE VIDEOS MARKET 2012-2016 22
3.1 CONTENT IN THE CLOUD 22
3.1.1 VIDEO IN THE CLOUD 27
3.1.2 OVER THE TOP PROVIDERS AND CLOUD-BASED VIDEOS 30
3.2 STREAMING VIDEO VS SYNC VIDEOS IN THE CLOUD 33
3.3 VIDEO APPS MARKETS 34
3.4 MOBILE VIDEO ADVERTISING 35
3.5 THE ROI OF VIDEO IN ADVERTISING 44

4. OVER THE TOP PROVIDERS THREATS TO THE TELECOMS IN MOBILE VIDEOS 49
4.1 OPERATORS NEW REVENUES STREAMS FROM VIDEO 51
4.2 MARKET THREAT FOR VIDEO IN LTE 52
4.3 OPERATORS AND VIDEO APP IN THE APP STORE 58

5. THE MARKET IN THE WORLD WHERE LTE MEETS VIDEO 66
5.1 CASE STUDY: VIDEO AND COMMUNICATION IN LTE WORLD 66
5.2 LTE AND VIDEO DATA TRAFFIC 68

List of Figures

Figure 1: Mobile Data Traffic Growth (USA) 11
Figure 2: Worldwide Mobile Data Usage 12
Figure 3: Current Mobile Data Plans 14
Figure 4: LTE Future Data Plans 14
Figure 5: Overall Subscriber Revenues from Video On Demand 19
Figure 6: 2012 to 2017 Revenues from Video On Demand 19
Figure 7: The Cloud Ecosystem 28
Figure 8: Global Spending (in U.S. $ billions) on Mobile Advertising and Marketing, 2012, 2015 and 2020 36
Figure 9: Global Spending (in U.S. $ billions) on Mobile Marketing and Advertising by Type of Ad, 2012, 2016 and 2020 37
Figure 10: Share of Spending on Mobile Marketing and Advertising by Region, 2008 to 2020 38
Figure 11; Share of Spending by Mobile Marketing Format, 2006 to 2020 39
Figure 12: 2012 Share of Spending by Mobile Marketing Format by Region 40
Figure13: Year-Over-Year Percent Change in Mobile Video Advertising and Marketing Spending by Type of Ad 41
Figure 14: 2020 Share of Spending by Mobile Marketing Format by Region 42
Figure 15: HD Devices Multiply Traffic 49
Figure 16: Video quality and video advertising 50
Figure 17: The role of 3rd party software vendors in Video quality 51
Figure 18: Number of Applications for each App Store 59
Figure 19: Platform Market Share 61
Figure 20: Apple App Store vs. iTunes Music Sales 63
Figure 21: App Store Pricing 64
Figure 22: Properties of LTE 2011 to 2014 72
Figure 23: The Evolution of the LTE 74

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