WITH BlackBerry’s launch of its much-vaunted new BB10 and Apple’s iPhone and Samsung’s Galaxy series continue their surging growth online marketers are increasingly diversifying their approaches
Johanessburg, Gauteng -- (SBWIRE) -- 02/19/2013 -- And, in the process, older forms of Internet-based communications such as emails and SMSes are experiencing a welcome resurgence both in popularity and efficacy.
“It makes perfect sense,” says online marketing guru and manager of Sandton-based media agency, 100Degress Online Marketing, Eric Stafford. “Of course, new technologies such as search engine marketing tend to grab the headlines, but now with the popularity of smartphones ‘good old boys’ like emails hold serious new potential.
“These mean messages can reach the much more mobile markets while they’re on the move and in demographically targeted sectors. New developments in mapping technology such as location-based maps of shopping malls, metropolitan areas such as CBDs, boulevards, cultural precincts, university and college campuses, health centres, airports and exhibition complexes make mobile marketing now hugely attractive,”
Both emails and short text messages have a “sense of the personal” bridging the anonymity divide of most other trendy messaging systems. “There is a sense in the user of receiver feels they’re being spoken to directly and not as just one in millions of others,” says Stafford.
“Of course, companies have to be careful about not being perceived as a spammer nor as invading privacy – and that is all the more reason to make use of an agency such 100 Degrees because that is precisely our special stock in trade. We assure the right message reaches the right audiences at the right time and under the right circumstances.”
Even social networks like Facebook , Twitter, LinkedIn and Google+ have focused much more keenly on mobile markets and smartphones continue to prove their worth with email notifications.
Traditional SMS channels have opened avenues which are simply waiting to be exploited by savvy and innovative marketers. “We pride ourselves on our abilities to meet our clients’ needs either by a sniper approach to a specific channel or with a wider approach across several online avenues,” says Stafford.
“At the end of the day and because we are specialists in online media we’re able to advise clients on the best avenues open to them and ensure their advertising and marketing budgets are spent with the overriding objective of maximising their bottomlines through the highest possible return on investment.”
About 100 Degrees Media Agency
100 Degrees Media Agency is based just north of Johannesburg and boasts some of the finest and most innovative thinkers in the distinct yet complementary fields of search engine optimisation (SEO) and search engine marketing (SEM) , website design and hosting and multi-pronged online communication.
For More information please visit http://www.100degrees.com
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