Washington, DC -- (SBWIRE) -- 11/14/2019 -- The holidays provide a singular environment of goodwill for reaching out to clients and prospects, but they also present a uniquely crowded marketing environment. Here are a few tips on getting the most from your holiday marketing campaign.
Connect with Your Local Community
Prospects tend to gravitate to those who share their values. Showing your passion and support for your community over the holidays is a must. Get into the core spirit of giving: Volunteer to help those in need with a community service project like a toy or food drive in partnership with a local shelter. Be transparent about who you are and that, in addition to showing that you care about people in your area, you're also looking to get your name out. There's nothing wrong with bringing real estate marketing materials with you to these events.
Create Holiday-Related Events Online and In Person
Holiday-related contests online can be a fun way to raise awareness. Photo contests and "caption this" and "share this" contests on social media can be great awareness-drivers. You can partner with local businesses to build giveaway gift baskets and cross-marketing opportunities. Tie all this in with in-person events like a combination holiday party and open house to add a festive and fun touch.
Don't Neglect the Traditional Holiday Card
Nothing adds a personal touch to holiday greetings quite like a personalized card. We still do this for friends and relatives, and there's no reason you can't do it for your clients and leads as well. It's a nice, natural and low-pressure reminder that you're there and thinking of them, and it makes them understand their importance and feel a little closer to you.
About Commission Express
America's leading franchise-based commission advance company, Commission Express has been in operation for more than 20 years and has a sterling track record of customer services and delivering real results in support of America's real estate professionals.
Source: https://www.commissionexpress.com/
Commission Express
Contact:
888-560-5501