In 2013 tourist attractions in Italy decreased to 1.3 billion offline value sales, whilst online value sales increased to 24 million. The number of visitors also decreased to 118 million. The main reason for the decrease in the number of visitors to tourist attractions in Italy was the economic crisis, and the fact that Italians are becoming more careful and selective when spending their free time, mainly because they are interested in saving money and are very careful about all their expenses. This behaviour was a consequence of the economic and financial crisis, and the lower available incomes of Italians, which had an effect on the overall climate of uncertainty present in the country. However, the price of the average ticket increased, with an overall impact on the volume sales recorded in the country.