There was a significant increase in arrivals to the UK in 2013. The legacy of the London 2012 Olympic Games, alongside focused marketing from VisitBritain in Russia, China and Brazil, certainly played a part in this. Additionally, a number of royal events in the second half of the review period, such as the Queen's Jubilee, the royal wedding and the birth of a royal baby all helped to raise the profile of the UK's cultural heritage internationally, as has the worldwide success of the television series Downton Abbey. This has been reflected in the UK's increased international competitiveness. Those specific attractions that are internationally associated with the country - and therefore have a large proportion of international visitors, such as the Tate Modern - have benefited from this. Domestically the trend towards the "staycation" continued in 2013, meaning that there was the further growth of domestic visitors to tourist attractions, whether this be driven by those tourists on longer-term visits to different regions of the country, or specifically by daytrips.