Original content has been game-changer, website strategist says
San Francisco, CA -- (SBWIRE) -- 10/01/2012 -- New numbers show that 20 YouTube channels are getting at least 1 million views a week, on average.
Byrne spoke with AdAge, a company that tracks channels and measures their performance. The Warner Sound channel, by Warner Music, outweighs all others in views each week, with more than 9 million. SourceFed and Clevver NEws, two others in the top 10, have a consistent average of more than 1 million views weekly.
Jamie Byrne, head of content strategy for YouTube, said that a channel’s subscribers should be considered more important than just views. “We’ve shifted the focus from being just about views to being about watch-time,” Byrne said in the interview, “because we actually do think that watch-time is a better indicator of viewers being engaged with the content of YouTube.”
About two dozen channels have more than 100,000 subscribers, and the most-subscribed is Machinima, with more than 4.7 million.
Byrne said that original content has been a game-changer for digital video, affecting the way people look at YouTube.
“We think that that is great for the viewer. They get to see content that is amazing quality,” Byrne said. “And it’s also great for advertisers because they get to associate their brand with fantastic quality content and creators that viewers know and love.”
Buy-YouTube-View.com (http://www.buy-youtube-view.com) is an online resource for learning about YouTube views. Readers can find out more about subscribers and ratings at Buy-YouTube-View.com.
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