Men’s Wear, Automotive Groups Extend Trade Show Contracts
San Francisco, CA -- (SBWIRE) -- 10/19/2012 -- The groups responsible for two of Las Vegas five biggest business conventions have decided to extend their contracts with the Las Vegas Convention and Visitors Authority.
The move is estimated to inject over $1.4 billion into the local economy, excluding gambling, over the next five years.
The Specialty Equipment Market Association (SEMA), sponsor of a major annual fall auto show signed a five-year extension, and the February and August fashion trade shows of the Men’s Apparel Guild in California (MAGIC) accepted a deal to stay in Las Vegas for three more years.
The semi-annual fashion show deal will have an estimated $611 million impact on the Vegas economy over the period, while the SEMA show deal is projected to add $827 million.
“SEMA and MAGIC committed to Las Vegas in the early years as we were evolving into a meetings and convention destination,” said Rossi Ralenkotter, president and CEO of the LVCVA.
The shows of both groups have long-standing relationships with Las Vegas. MAGIC has run its twice-annual shows there for the past 24 years, and the city has hosted the annual SEMA show for the past 35 years.
Both groups sent top-ranking representatives for a ceremony celebrating the longer contracts.
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