A recent research study conducted by Ultimate Banners has revealed that 74% of business that exhibited declared an increased profit in the second half of 2018 despite the current Brexit situation. It is still unclear whether a no deal or deal Brexit outcome is expected. Businesses are getting on with business despite the political and economic turbulence.
Birmingham, England -- (SBWIRE) -- 03/08/2019 -- The Ultimate Banners study combines leading industry sources to summarize the impact of exhibition advertising on businesses. The study highlights 22 key statements using facts relating to: sales performance, visitor footfall, visitor expectations, data insights and geolocation effectiveness of advertising at exhibitions Worldwide. The study revealed the following key facts:
- 44% of trade show visitors attend to source new products and services
- The top performing countries to exhibit are: Mexico, Brazil, UK, Germany, Italy, Middle East, India, Thailand, China and Indonesia
- 62% of corporate marketeers attend exhibitions to increase sales
- 74% of companies that exhibited around the World declared an increase in profit in the 2nd half of 2018
"Despite there being a lot of negative press about Brexit, the top performing regions to exhibit aren't just in Europe. Businesses are getting on with it and our research study highlights this." - Ben Llewellyn, Marketing Director - Ultimate Banners
Ultimate Banners have been preparing for a no deal Brexit by ordering additional stock - should a "hard border" be enforced at ports in Europe, stopping exhibition products and supplies arriving in the UK at their print house to be printed.
The Ultimate Banners statistics and sources are listed on their website: Ultimate Banners market research (blog)
Ultimate Banners is the premier roller banners printer based in Birmingham, UK. The company produces compelling portable signage that is shipped ready to exhibit to their clientele based in the UK and Worldwide.