Urban Mainstream Magazine Relaunch Fall 2012

Atlanta, GA -- (SBWIRE) -- 05/30/2012 -- Urban Mainstream magazine (http://www.urbanmainstream.com) a diversity based fashion, lifestyle, and entertainment online publication which at its height reached over 450,000 monthly readers. A unique flip page online magazine, that allows for zooming in/out features, and web link click throughs. Growing since its formation in January of 2007 as a go to magazine for new and established models, designers, makeup artists, fashion designers and photographers. The magazine has covered fashion weeks in New York, Los Angeles, Paris, and the United Kingdom. Covers with Tyra Banks, Heidi Klum, and list of other major and new aspiring diversity based models.

Urban Mainstream magazine will be undergoing both organizational and technology upgrades. The founder and owner, Shinobi Muhammad, is pulling together a team for the first time in its history to fine tune and fully expand the magazine marketability in key markets. Only the best, most visible and deserving will be featured. The new magazine will cater to key markets i.e. Los Angeles, Chicago, New York, Atlanta, Miami, Paris and the United Kingdom.

Urban Mainstream magazine will introduce more engaging video content within the actual flip pages, advanced click through technology, and a virtual news desk for each of the main markets we will cover. Giving the monthly magazine a separate daily portal to be a destination for breaking fashion, lifestyle and entertainment news.

"UM Mag will be the leader in upscale publications. Whether it's a revealing celebrity profile,a special feature on the chicest trends in design, cutting-edge fashions preads, in-depth reviews of the city's hot spots, food and winery’s, our magazine will consistently engage the affluent reader. Get all the latest fashion, personal style shopping tips, designer and models spotlights. We will give you front row at some of the influential fashion shows, trade shows, and networking events. Connect with industry professionals all over," says Assistant Editor-in-Chief, Cuemadi White. Mr. White is the newest addition to brand. His dedication, vision and persistence for success will bring needed energy and talent to the Urban Mainstream magazine family.

"Have you ever wondered what happened to the top personalities of yesterday or who are the new unheard faces of tomorrow? While every other magazine on stands today, focuses on the industry leaders of today. We at Urban Mainstream will be reintroducing those past individuals in a new light and presenting the new talented faces of today. While minimally merging today’s active industry artist with our spectrum of past and future collaboration’s UM will enhance the readers overall perception of what is MAINSTREAM," says Vice President of Branding/Marketing, LaLa Dickinson. Ms. Dickinson with her tenacious, forward thinking and ambitious drive to assist Urban Mainstream magazine to become more than a destination but a social icon and hot bed for the "now" and "next" hottest, intriguing and thing to know.

Urban Mainstream magazine will be recruiting models, photographers, and other talent to represent the brand in other markets. In addition to the recruitment elsewhere, the Atlanta team will be busy developing the next launch of content for the re-introduction of Urban Mainstream.

"We DEFINE OURSELVES, We REACH the MASSES and we do what we WANT".

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