Dallas, TX -- (SBWIRE) -- 10/17/2013 -- This case study will focus on the growth of the US craft beer industry and its geographical expansion. It will also take an in depth look at the success of two very different craft beer brewing companies: The Boston Beer Company and BrewDog PLC. Finally, the case study looks at potential problems the craft brewery industry is facing, or may face in the future.
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Features and benefits
This case study examines the boom that craft beers have experienced both in the US and worldwide in the past decade.
The case study takes two craft brewers, Boston Brewery and BrewDog, and looks at how they became successful.
Highlights of the report (http://www.marketreportsonline.com/283664.html.):
The craft brewing industry grew by 15% by volume and 18% by value in 2012, and was worth an estimated $10.2bn. Comparatively, the overall beer industry grew by 0.9% by volume in the same period.
Boston Beer Company is the largest craft brewer, and the fifth largest beer brewer in the US, overall. The two largest breweries, Anheuser-Busch InBev and MillerCoors, represent 90% of domestic production in the US. BrewDog is the fastest growing food and drinks company in the UK. Having been founded in 2007, in 2012 the company had revenues of £10.7m (approximately $17m), up from £5.9m (approximately $9.3m) in 2011.
Table of Contents
The Craft Beer Has Grown Rapidly In Recent Years
The Craft Brewing Industry Shows No Signs Of Slowing Down
Figure: US breweries by type, 2012
Figure: 1887-2013 brewery count (US)
Figure: Volume growth in the US’s export markets between 2011 and 2012
Figure: Boston Beer net income 2008-2012 ($m)
Figure: BrewDog geographic segmentation 2011 & 2012 (£m)
Figure: Craft breweries in the US
Figure: A range of Blue Moon’s products
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