
Increasing demand for digital transformation, increasing investment in analytics, growing demand for remote services and location data and increasing need for real-time information to track and control COVID-19 spread are the key factors driving the development of COVID-19 impact on the analytics industry. Analytics will allow companies to improve operating efficiencies and reduce costs. With traditional data architecture and models, organizations are finding it difficult to maintain data and make effective decisions. Enterprises have realized the need for solutions that are able to access a large volume of data and empower data analysts to focus on data-driven goals to gain insights into data. Companies in diverse industries such as BFSI, IT and Telecom, and energy and utilities exploit sophisticated analytics for smooth data collection to making timely decisions to retain their strategic advantage in the marketplace. A major factor responsible for market development is the growing acceptance of predictive tools in the retail industry for practices such as demand modeling, behavioral analytics, and trade marketing optimization. Owing to the massive acceptance of unorganized data generated by streaming activities for video subscription services such as Netflix, Amazon Prime Video, and Hulu, demand for database management software has gone up tremendously in recent years.