Newport Beach, CA -- (SBWIRE) -- 10/25/2012 -- At the beginning of June 2012, Google acquired Trust Seal provider KikScore. A few weeks later, they shut them down. The main KikScore site no longer even resolves to a web page and the only thing that remains is a blog archive. The acquisition and shut down happened quickly, leaving many companies in the lurch, looking for a new third-party verification source.
Third-party verification is an important part of e-commerce. Consumers feel more comfortable providing personal information to an online retailer when they know that the retailer has been evaluated by an unbiased authority. This is where KikScore stepped in. KikScore would confirm a company’s details, such as physical location, and then provide a Trust Seal that let consumers know the company was trustworthy. The customer could then click on the Trust Seal to confirm the company’s status, potentially saving the customer hours of research. The Trust Seal provided an eloquent way to fill in the trust gap between the consumer and the retailer. When Google shut KikScore’s doors, these companies were left missing an important piece of the e-commerce puzzle.
Fortunately, there are alternative options. One such option is VeraSafe. VeraSafe provides third-party verification services similar to those that were offered by KikScore. VeraSafe’s services are available to businesses in most countries and the verification process usually takes only a few days.
Matthew Joseph, a representative of VeraSafe, expressed concern over the KikScore shutdown, “KikScore was supposed to help businesses build consumer trust, but it turned out they had a trust issue of their own. Their clients were given almost no warning before the service was discontinued. When something like that happens, it damages the reputation of all of us.” Joseph wants to erase any concerns VeraSafe users may have, “We’re here to stay. Our customers are our number one priority. What happened to KikScore’s customers would never happen to VeraSafe customers.”
Joseph also offers the following advice to snake-bitten businesses that may be wondering if verification is really necessary, “Studies show that trust is one of the most important factors when consumers are deciding where to spend their dollars. As many as 60% of consumers use Trust Seals to help them make this decision.”
VeraSafe provides comprehensive verification for online businesses around the world. Once the verification process is complete, which takes less than 48 hours in most cases, the business receives the Trust Seal that they can display on their site. This badge shows consumers that the company has met the stringent requirements to earn VeraSafe’s endorsement. VeraSafe’s Trust Seal has been shown to increase revenue by as much as 20% for these companies.
Original Distribution by Sharewellnewswire
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