Newtown Square, PA -- (SBWIRE) -- 09/26/2018 -- Online insurance marketing can become a whole new adventure with the use of videos. Videos are trending because they are easy to watch, they capture the moment and send a solid visual message.

"If you are not using videos to market your insurance agency, you are missing out on garnering a whole lot of leads. "Video marketing is taking off in the age of social media," explained Clelland Green, RHU, CEO benepath.net.

The first thing to do when using videos online is to keep potential customer's attention, keep it short. In fact, less than three minutes is about right. As an alternative, there are also online services, such as Slide.ly that even offer an insurance agent a way to create their own already to roll video content in seconds and they are about 15 to 30 seconds long. Videos are a great way to get new customers when they are fresh, appealing and to the point– which makes them memorable. It is top of the mind marketing at its very best.

"When making videos, do not hold back marketing yourself, as that is part of relationship marketing that helps you sell insurance," added Green. "Be yourself and let viewers see they can trust you to take care of their insurance needs." Being authentic is the best video marketing strategy.

Depending on the reason for the video, such as getting customers to subscribe to a newsletter or drop by the office to pick up a free booklet on Medicare plans, there needs to be a call to action to get the viewer to act.

Closing a deal, no matter what deal is in the making, is largely dependent on the credibility of the agent. This is why relationship marketing is a big deal. If potential customers relate to the agent, feel the agent is authentic, personable and trustworthy the relationship customers have has already begun before a sale is made or a deal is done. Put another way, an agent's reputation precedes them when they connect with customers online in a way that forms bonds and trust.