Would this help Wal-Mart in increasing its sales?
Concord, NC -- (SBWIRE) -- 09/14/2012 -- Wal-Mart has announced that they will start using ‘Polaris’ as they look ahead to encourage online shoppers. After working hard on the search engine for 10 months, the Wal-Mart Labs team has shifted Walmart.com to the Polaris engine.
The step is considered extremely crucial for Wal-Mart and was taken with the confidence that it would help Wal-Mart in increasing it sales.
Online shopping is a task that requires quick and exact search results and everyone understands that very well. Keeping this in mind, last week Walmart.com stated that they would use a smarter search engine known as ‘Polaris’ to help its shoppers search and buy items in an easier and efficient manner and much faster than before.
The president and CEO of Wal-Mart Global e-Commerce, Neil Ashe articulated that, “Search is a crown jewel for any e-commerce company to own.”
As she also said that Polaris highlights Wal-Mart’s dedication to using a technology that proves beneficial in allowing millions of customers to have access to the products they want at the cheapest rates.
Polaris was developed in-house by Wal-Mart Labs and Ashe claims that the search engine has already boosted sales by 10 to 15 per cent. They claimed that Polaris helps the online shopper to view a relevant search in a much efficient manner.
Vice President of Wal-Mart Labs and head of the Polaris initiative, Sri Subramaniam, said, “With Polaris, we are giving users the ability to connect with the items they want but also to see other items based on their interests and likely intent.”
“This is the start of what we imagine search to be as we continue to deliver products to accelerate Walmart’s global e-commerce efforts,” he added.
They asserted that Polaris uses an advanced logarithm to understand the query of the online shopper. For example, searching the word ‘denim’ would take the user to jeans while ‘chlorine tablets’ will help him find the pool equipment.
MPMarketingSolutions.com (http://mpmarketingsolutions.com/) is a Search Engine Optimization (SEO) firm that helps clients to appear on the top page of Google and increase online traffic to their website and business page.
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