USING recognised and innovative SEO companies will become even more important for companies entering the wired marketplace or expanding their online presence in future.
Johanessburg, Gauteng -- (SBWIRE) -- 02/17/2013 -- Douglas Kemp CEO of Kadabra, a South African company in the vanguard of search engine optimisation, says, although increasing numbers of SA companies are seeing the “obvious advantages” of maximising their online efficacy, SEO is growing at such a rapid pace that “only the sharpest and most Net-savvy companies will be able to ensure greatest return on investment”.
“Not only is the competitive slice of the cake growing, but the cake itself is expanding so fast and becoming so sophisticated that it’s logical very few but the really big corporations – banks, insurance groups, parastatals and the like – are up to the daunting task of ensuring their online is as effective as conventional media,” says Kemp.
“It is precisely this unprecedented growth that has seen the emergence of SEO as a fully fledged industry within only a couple of years. Now what was initially a fancy add-on has become an absolute necessity.
“And that’s why search engine optimisation cannot and should not be relegated to in-house IT people – they have a vital though quite distinct function – but demands the best and most keenly focused experts on point,” says Kemp
Based in Woodmead Sandton, North of Johannesburg, Kadabra has rapidly earned itself a reputation as one of SA’s keenest pioneers in SEO with more than 50 clients spanning industry sectors from a cupcake business to the Insurance indusrty.
Kadabra’s 25 staff complement of website engineers, designers and marketers scour the mushrooming global Internet estimated to be expanding at a rate of 100,000 new sites daily seeking out creative ways of ensuring their clients’ names and online presences reach carefully targeted and well-defined markets in the quickest and most effective ways possible.
“When anyone conducts a search using one or more of the popular and most powerful search engines, whether Google, Bing, Yahoo or the hundreds of other international and domestic searches, they expect results that will exactly fit their specific needs. Marrying those needs with right supplier or service companies is where the expert SEO company such as Kadabra enters the fray,” says Kemp.
Optimising search engine presence demands a delicate balance of computer expertise, marketing savvy and an almost prescient comprehension not only of what is happening in the online universe, but where current trends are emerging and where they are likely to lead.
“It’s a bit like playing chess at the highest levels or online live strategy games where the winners are those guys that can best perceive future changes and adapt their tactics to meet changes in game plan as directly and efficiently as possible. That’s what we do,” he adds.
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