AMD and Intel at the forefront of System On A Chip technology
San Francisco, CA -- (SBWIRE) -- 10/09/2012 -- In the past desktop computer performance has suffered from chip manufacturers sacrificing performance for cost with integrated chips that condensed graphics and sound capabilities into one unit. Though cheaper, these products could never match up to PCs with dedicated hardware for each requirement. Now, the industry has moved on and new models developed by AMD and Intel will soon put enhanced processing power into the hands of average users at consumer-level prices.
System On A Chip(SoC) technology will power the next generation of PC and tablet devices. Intel’s model, called Intel HD, features integrated graphics. It will replace their attempts to develop their own ‘Larabee’ GPU. Dell, Fujitsu-Siemens, HP Asus and Acer will all use the Windows 8-powered z2760 model of their Atom SoC design.
GPU development is what industry analyst Gartner sees as the main area for progress and competition in chip design. In July 2012 it said, “The importance of multimedia content to a broad variety of electronic equipment makes the ability to manage the presentation of the content critical. For most processor architectures, this is now handled by a graphics processing core that manages the resolution and the quality of the images rendered.”
AMD are also focussing on the GPU. Marketing manager Adam Kozak explains, “We put a GPU right beside a CPU core...We are implementing AES encryption (256-bit), up to four processor cores,and HT7000 graphics, all on a single chip.” The quest for, and balance between, cost and performance is an important concern for the company and the industry at large.
The question of whether regular desktops need such high specs under their hood would seem to be answered by what Microsoft has in store for us upon the arrival of Windows 8. DirectX graphics technology will push graphics acceleration into new arenas such as Office 12. AMD’s SoC hardware is designed to allow applications to take advantage of high performance graphics directly from their integrated chip rather than the traditional reliance upon external onboard graphics kit.
Market leaders in that field, NVidia, have developed their Cuda (Compute Unified Device Architecture) system, which makes of use of multiple core graphics engineering. However, Microsoft’s new DirectCompute platform works towards allowing systems to address graphics in a more standard fashion, ergo leaning towards the new SoC-style chips as a catch-all solution to processing. Additionally, the company’s OpenCL programming interfaces will further make the power of the imbedded GPU’s in these new chips available to applications in order to speed up processes in programmes such as WinZip or PhotoShop.
HowToSpeed.com (http://howtospeed.com/) is Atanas Yanev’s guide to improving the performance of the technology in daily life. There’s advice to improve the speed of users internet as well as hints on topics like connecting a laptop to a TV. The site focuses mainly on tweaks and upgrades to hardware and software components.
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