Needleman to guide publication into the future
San Francisco, CA -- (SBWIRE) -- 10/10/2012 -- Last week, the New York Times hired Deborah Needleman, editor and chief of The Wall Street Journal’s style publication, to oversee its “T: The New York Times Style Magazine.”
Of the magazine, Needleman, 48, said she will waste no time executing her plans to “guide it into the future,” adding she expects to start her new job as early as next week.
“We will be examining everything that it does and the way that it does it, sort of analyzing it and making suggestions for how to develop it, to extend it into the future and across these different platforms,” she said.
Needleman is about to take the helm of a franchise that is closely followed by the fashion industry and publishes 15 magazines each year. She will replace Sally Singer, former Vogue editor, who exited “The Times” in August after running the “T” magazines for two years.
Jill Abramson, The Times executive editor, said she anticipates Needleman playing a pivotal role in “T’s” growth.
“Deborah is a creative and innovative editor with an impeccable sense of style and design,” Abramson said in a statement. “As we look to expand and extend T and continue to evolve it for our loyal and sophisticated New York Times audience, we will rely on Deborah’s broad range of experience and creative energy. She is coming on board to strengthen the franchise and re imagine its future on all platforms.”
Needleman noted considerable differences in the readership of “T” versus “WSJ.” She said, “the audience of T’ is probably more sophisticated and more cultured. I think of The Wall Street Journal’ audience is very powerful and business-minded.”
Her boss, Robert Thomson, managing editor of “The Journal,” referred to Needleman as “the magical Deborah” who helped the style magazine flourish in spite of “a financial crisis and a certain amount of skepticism.”
Needleman has overseen the WSJ’s weekend lifestyle section “Off Duty” as well as the style magazine.
Prior to working for The Journal, she founded style and decorating magazine “Domino,” and was “House & Garden” editor at large. She co-authored “Domino: The Book of Decorating” and wrote “The Perfectly Imperfect Home.”
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