Looks to add capital based on credibility rather than keywords
San Francisco, CA -- (SBWIRE) -- 12/24/2012 -- There is a new, somewhat groundbreaking, ad unit that Yahoo Advertising is introducing. The new ad type inserts a cost-per-lead just under a site's listing in the organic results of searches. It allows Yahoo! To use a new method of earning from searches. The new revenue stream is separate from the deal with Microsoft, with has been a disappointment up to this point.
The new ad format collects information like demographics, email addresses, phone numbers, and is titled 'Cost per Lead for Search”. The move is marked as “Ad from” with the advertiser's name that follows.
The advertisers are able to choose headlines, logos, as well as six fields for users to fill out. A thank you text appears following completion.
Dating sites such as Match.com already show off the new CPLS ads. On Match.com, a user submits information and is given a thank you message, with a new tab opened automatically in order to allow the person to finish filling out online dating profile information.
Yahoo says it will verify all data entered by supposed users; however, there was no elaboration on the minimums, cost, or other fees.
Instead of an auction-based process, prices are set by the size of the advertisement, according to a Yahoo spokesperson. According to Yahoo, a single ad will appear per SERP. If two advertisers are eligible for the same space, the higher-ranked ad will be shown. Ads will appear when organic results show, rather than simply based upon key words.
The relationship between Bing Advertising and Yahoo is the source of much of the latter's organic search and paid listings.
Until this venture, AdWords format was the closest akin to the current form of advertising. The CPLS ads are Yahoo's first for quite some time. It is the first aggressive advertisement maneuver under former Google executive, and current Yahoo! head, Marissa Mayer.
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