The simple truth is that a Press Release is NOT an advertisement, its news. If you write your press release in a style that resembles an advertisement, it will simply be discarded.

Here are some tips to make sure your press release does not read like an advertisement:

1) Follow a standard press release format

Journalist and editors have become accustom to a standard press release format. It is important to follow the standard formatting so that journalist and editors can quickly find the information they are looking for.

2) Write Your Press Release In The 3rd Party Perspective

Press releases should always be written in the 3rd person perspective. Instead of words like “I” or “we”, use your name “Mr. Smith, CEO of XYZ Company” or company name “XYZ Company”.

3) Don’t Ask For The Sale

You should never use a press release to ask for a sale. Statements such as “Visit our web site to order XYZ product” or “Visit our web site to sign-up for our newsletter” should be avoided.

An example of the above statements in press release format would be “Customers interested in purchasing XYZ product can visit XYZ Company’s web site located at…”.