The "boilerplate" paragraph is generally found at the end of your press release. The term refers to text which would be used several times common to all of your press releases. Many people refer to the "boilerplate" paragraph as the "About us" paragraph. You should include information such as your company name, company headquarters location, your primary product or service, your target market, when the company was formed, and general background information.

Here is a sample "boilerplate" paragraph:

About DRJ Ventures LLC
DRJ Ventures LLC, (http://www.drjventures.com), based in Green Bay, WI, is a leading provider of Internet based content development and distribution services for small to mid-sized businesses worldwide. Our online services focus on business to consumer and business to business communications.