My Press Release Is In "Draft Mode" What Does That Mean?

When submitting a press release to SBWire for distribution your press release is created in "Draft Mode". This mode allows you to edit your press release content and related settings. Once you have...

How Do I Add HTML Hyperlinks With Custom Anchor Text To My Press Release?

SBWire supports HTML hyperlinks with custom anchor text. There are two methods for adding custom hyperlinks in the content or body of your press release. Method 1) The Insert Link Tool When editing...

What Factors Improve My Press Release’s Quality Score?

SBWire Quality Score algorithm ranks press releases by quality. Press Releases who achieve a higher quality score are placed in more visible locations on SBWire, distributed by more methods and received...

What location should I list in my dateline?

SBWire will ask for a location to be used for the dateline of your press release. It is important that you enter a valid location as this information is used to direct your press release to journalist...

Why Is It a Bad Idea To Use A Free Email Service Provider For My Press Contact?

SBWire has developed a security policy to help protect you and your company from having false information about your company submitted by 3rd parties. As part of this policy, SBWire does not allow the...

What Is the Difference Between a Press Release and a News Article?

Press releases should be newsworthy and be easy to read, however press releases should follow a standard press release format which looks different from a news article. To help you understand the difference...

What Is The Difference Between A Press Release And An Advertisement?

The simple truth is that a Press Release is NOT an advertisement, its news. If you write your press release in a style that resembles an advertisement, it will simply be discarded. Here are some tips...

How Do I Create An Effective Press Release Headline

Getting your press release picked up by your target media outlets is not an easy process and requires that several elements of your press release by written in an common format and style. One of the...

How do I effectively use local media targeting?

SBWire press release distribution service, offers multiple targeting options for sending a press releases. In each of our press release distribution packages, both 'Local Media' targeting and 'Industry...

How do I use SBWire Connect to connect with other SBWire users?

SBWire Connect is a social network system built into SBWire. SBWire Connect is used for connecting users for sharing information and ideas as well as sharing access to company profile management, press...

How do company profile administrators share access to management tasks with other SBWire Users?

SBWire is designed to allow company profile administrators to share access to their company profiles with other SBWire users using the SBWire Connect social networking service. To share access to a...

What are the different user privilege options that can be set by company profile administrators when sharing a company profile?

SBWire makes it easy for company profile administrators to share access to the management tasks related to their company profile. For information on how to grant access to other SBWire users using the...

What types of news content will SBWire Distribute?

In general, SBWire will allow distribution of any press release related to your company. We do however have some exceptions SBWire will not distribute press releases that: - Relate to the Promotion...

When Should I Distribute My Press Release?

A question we get asked often by our customers is, When should I distribute my press release? The truth is that there is no magic time that will get you the most results. However, we have identified...

What makes a press release effective?

Is it Newsworthy? Did you know that many journalists receive hundreds of press releases per day? In fact, the most important aspect of creating a press release is the ability to get journalists attention....

What should be included in my press release's opening paragraph?

The opening or lead paragraph is the most important paragraph of your press release. Journalists will most likely decide by this paragraph if they are going to read further. By reading the opening paragraph,...

What is a boilerplate paragraph?

The "boilerplate" paragraph is generally found at the end of your press release. The term refers to text which would be used several times common to all of your press releases. Many people refer to the...

What is Content Grade?

The primary goal of SBWire is to provide Journalists with the best possible information so that they will be able to quickly and easily create news content related to your organization. To further this...

What elements must be in a press release?

Every press release distributed by SBWire must contain the following elements. - The press release must include valid contact information including a contact name and a contact email address or phone...