Recently Released Market Study: Global Tobacco Findings 2011: Battle Intensifies
Does the tobacco industry have a viable long-term future as the prevalence of smoking falls and tobacco control threatens the jewels in the crown of the industry - the major cigarette brands? Or can the industry maintain itself though expansion in developing countries and pricing strength via NPDs? Is the answer OTP, total tobacco strategies and nicotine delivery without tobacco combustion? This report covers the key findings of Euromonitor International's latest tobacco research.