New Market Report Now Available: Gum in Uzbekistan
The gum category benefited from the introduction of new product lines in 2011, with effects continuing into 2012. Such new products were either completely new product lines or new flavour varieties, new packaging or sub-brands. In all cases, such novelties were very helpful in attracting consumers and in stimulating consumer activity, which during the review period was expected to decline. In addition to new products, regular advertising support kept consumers motivated to purchase more gums.