Edison, NJ -- (SBWIRE) -- 02/16/2019 -- A new business intelligence report released by HTF MI with title "Digital Marketing Market in India (2018-2023) " has abilities to raise as the most significant market worldwide as it has remained playing a remarkable role in establishing progressive impacts on the universal economy. The Digital Marketing Market Report offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. The research is derived through primary and secondary statistics sources and it comprises both qualitative and quantitative detailing. Some of the key players profiled in the study are AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India.
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Indian digital marketing market
India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital space. Areas that help in accelerating the growth of the market include e-commerce, social marketing, content creation and management, search marketing, email marketing, analytics, and video production.
Government initiatives such as the digital India initiative has led to the increase in digital consumption in India, which has benefitted the various digital advertising agencies. Growth in internet penetration with an increase in the usage of smartphones, has led to the expansion of e-businesses, resulting in the rise of online shoppers. With the growing numbers of mobile applications and mobile platforms rich in new features, mobile ads are the newest and one of the most promising digital marketing formats today. These advertisements allow maximum consumer exposure due to the mounting number of mobile devices that people carry everywhere. Mobile social media apps or sites, third-party app stores, gaming apps, mobile-friendly educational sites and other apps are the most used platforms for mobile ads in India
Furthermore, the years considered for the study are as follows:
Historical year – 2013-2017
Base year – 2018
Forecast period** – 2018 to 2023 [** unless otherwise stated]
**Moreover, it will also include the opportunities available in micro markets for stakeholders to invest, detailed analysis of competitive landscape and product services of key players.
The titled segments and sub-section of the market are illuminated below:
Key growth factors:
Most of the Indian households own only one television at home, which has increased the use of smartphones and tablets, resulting in the emergence of over the top media players and has placed contents like live sports events, reality programs, movies, television series, etc. With the help of digital marketing, the e-players are able to convert social networking to market places. Rapid internet penetration and technological advancements have helped in the rapid evolution of the online education sector in India.
Top Players in the Market are: AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India
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Important Features that are under offering & key highlights of the report:
– Detailed overview of Digital Marketing market
– Changing market dynamics of the industry
– In-depth market segmentation by Type, Application etc
– Historical, current and projected market size in terms of volume and value
– Recent industry trends and developments
– Competitive landscape of Digital Marketing market
– Strategies of key players and product offerings
– Potential and niche segments/regions exhibiting promising growth
– A neutral perspective towards Digital Marketing market performance
– Must-have information for market players to sustain and enhance their market footprint
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Major Highlights of TOC:
Chapter One: Digital Marketing Market Industry Overview
1.1 Digital Marketing Industry
1.1.2 Products of Major Companies
1.2 Digital Marketing Market Segment
1.2.1 Industry Chain
1.2.2 Consumer Distribution
1.3 Price & Cost Overview
Chapter Two: Digital Marketing Market Demand
2.1 Segment Overview
2.1.1 APPLICATION 1
2.1.2 APPLICATION 2
2.2 Digital Marketing Market Size by Demand
2.3 Digital Marketing Market Forecast by Demand
Chapter Three: Digital Marketing Market by Type
3.1 By Type
3.1.1 TYPE 1
3.1.2 TYPE 2
3.2 Digital Marketing Market Size by Type
3.3 Digital Marketing Market Forecast by Type
Chapter Four: Major Region of Digital Marketing Market
4.1 Digital Marketing Sales
4.2 Digital Marketing Revenue & market share
Chapter Five: Major Companies List
Chapter Six: Conclusion
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Key questions answered
- Who are the Leading key players and what are their Key Business plans in the Digital Marketing market?
- What are the key concerns of the five forces analysis of the Digital Marketing market?
- What are different prospects and threats faced by the dealers in the Digital Marketing market?
- What are the strengths and weaknesses of the key vendors?
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