Global IBM Software Innovation Market 2016 Forecast to Industry Size, Shares, Strategies, Trends, and Growth 2019
Software for innovation markets at $73.4 billion in 2012 are anticipated to reach $196.4 billion by 2019. Growth is a result of enterprise need to innovate to grow. It is not enough to maintain a static position in a market, nimble competitors steal market share away if innovation is not pursued. Innovation provides competitive advantage and protection of market position.