Seo Experts

Nation's Leading Automotive Sales Training Expert, Jeff Cowan, to Conduct Fall Public Workshops in Nevada, Indiana, and Texas


Rancho Santa Margarita, CA -- (SBWIRE) -- 09/25/2014 -- Jeff Cowan announces schedule of new Fall 2-day workshop entitled “6-Step Road to Service Department Success” coming to Indianapolis, Indiana on October 22 & 23; Dallas, Texas on November 5 & 6; and Las Vegas, Nevada on November 19 & 20. These workshops teach strategies and techniques to achieve success in dealership service departments, and increase profits, customer retention and survey scores simultaneously.

Going In-Depth with the 6-Step Road to Service Department Success

Jeff Cowan’s PRO TALK has been in business for 29 years and this brand new training material covers 6 different steps in detail, as follows:

Step 1 discusses who today’s new customer is; how to sound and look like a professional; and how to take control of the new customer, your work day and your career.

Step 2 will dig deeper into the professional approach and greeting, and asking diagnostic questions the right away. Jeff will also talk about how to set and manage the new customer’s expectations.

Step 3 is more comprehensive as it will talk about quickly building rapport, how to present to your customer, what words to use, benefits to discuss, closes to use and the customer’s most likely objections; the professional walk-around; how to make benefit-based presentations that really sell; and procedures to successfully sell from a display.

Step 4 tackles establishing the progress report; the new way to follow up with customers throughout the day; using technology to close sales; and how to increase telephone closing ratios to over 80%.

Step 5 focuses on scheduling vehicle deliveries, delivering the serviced vehicle, and guarantee that a customer will return for their next service.

Finally, step 6 discusses how to handle declined services; following up with the phone, technology and a note; conquering customer retention and survey scores forever; and goal setting.

This is just a brief and partial outline of what is to be covered, and much more will be presented at these information-packed 2-day workshops starting in October. Jeff will also teach attendees over 200 word tracks, closes, and ways to handle objections to guarantee top performance.

Fees for both days, including continental breakfast and lunch, will be just $799 per person.

Aside from these live events scheduled this fall, Jeff conducts public webinars, Dealer20 meeting workshops, key note addresses and private workshops across the US and Canada. Coming this January, Jeff will present “Never Unemployed Again” at the Best Training Day Ever 2015. Prior appointments are needed for private workshops and speaking engagements, or to request areas not yet included in the PRO TALK calendar.

Make sure to call Brittany at 800-248-2931 for more information and reservation inquiries. Click here to register online. Seats are limited and filling up fast.

About Jeff Cowan
Jeff worked in various industries as a sales professional for many years including automotive dealerships. This served as the foundation of what has become Jeff Cowan’s PRO TALK, North America’s #1 authority on dealership service department sales training to increase profits, improve survey scores and guarantee customer retention. This is the core of Pro Talk and has been incorporated in over 2,300 automobile service drives across United States and Canada. Pro Talk is also the first to offer side by side on-the-drive training to dealerships. Jeff Cowan’s PRO TALK is currently in partnership with NADA [National Automobile Dealers Association], EasyCare, NCM, Mpi, CBT News, Alan Ram's Proactive Training Solutions, and many other vendors and manufacturers nationwide.


Jill Christopher
Director of Marketing at Jeff Cowan's PRO TALK
22342 Avenida Empresa, Suite 270
Rancho Santa Margarita, CA 92688