Adam Paul Green

Newport Coast CA Based Champion Online Investor and "MXI Corp" Ambassador "Adam Paul Green" Expresses Sadness for Ex "Xocai" Beginning MLM'er After Terrible Morgan, UTAH News on ViSalus 2nd Qtr. Earnings Revealed


Draper, UT -- (SBWIRE) -- 10/17/2013 -- Today reported sales and earnings for the second quarter of 2013.  Net sales for the three months ended June 30, 2013 decreased approximately 32% to $211.7 million from $309.5 million for the comparable prior year period, primarily due to lower sales at ViSalus and, to a lesser extent, at PartyLite, Blyth's operating profit would have been $27.7 million last year versus $1.2 million this year.  Mr. Goergen added, "We are experiencing the cost impact of investments made in ViSalus over the last twelve months combined with the effects of a decline in the number of North American Promoters.

Blyth's operating profit for the second quarter was $1.2 million this year versus $17.8 million last year, largely driven by the decline in sales. 
~ A $17.8 drop to $1.2 – ouch!

Net Loss Attributable to Blyth, Inc. was $1.4 million for the three months ended June 30, 2013 compared to earnings of $8.0 million in the comparable prior year period.
~ From + $8 million to negative $1.4 million = $9.4 million concerns.

What: Shares of direct-to-consumer marketing company Blyth (NYSE: BTH  ) dropped as much as 23% today after the company reported earnings.  Revenue plunged 32% in the second quarter to $211.7 million and the company lost $3.2 million, or $0.20 per share. To make matters worse, management lowered full-year earnings guidance to $0.75 to $0.90 from a previous range of $1.30 to $1.45.

Now what: The lowered full-year guidance tells you all you need to know about where Blyth's business is headed right now. The ViSalus business is really struggling and there doesn't appear to be a turnaround in sight. I'd stay away from this stock given the earnings trajectory right now.

This press release contains "forward looking statements"

The Wall Street Journal news department was not involved in the creation of this content.

Who’s the number one decliner in order?  NEW YORK (AP) -- A look at the 10 biggest percentage decliners on New York Stock Exchange at the close of trading: Blyth Inc. fell 21.9 percent

Sell those shares ASAP!!!  Blyth Inc. : Approximately 1,253,200 shares changed hands, a 662.6 percent increase over its 65-day average volume. The shares fell $3.11 or 21.9 percent

Blyth lost money in its second quarter on weak sales and direct sales company slashed its full-year earnings outlook, sending shares tumbling nearly 23 percent to a multiyear low Friday.  Stripping out dividends paid to ViSalus stakeholders in excess of income earned, Blyth Inc. lost 8 cents per share.  The company lost $3.2 million, or 20 cents per share, for the period ended June 30. Revenue for the Greenwich, Conn., company fell 32 percent to $211.7 million from $309.5 million, mostly due to a 47 percent sales decline at its ViSalus business.  For the year, Blyth now expects earnings of 75 cents to 90 cents per share. Its prior guidance called for earnings of $1.30 to $1.45 per share. The company said that the revised outlook is mostly due to a decline in ViSalus' sales expectations.

About MXI Corp
Established in 2005, Marketing Xocolate International Corporation (MXI-Corp) is the world leader in great tasting, healthy, dark, chocolate products.  MXI Corp was founded upon the same solid foundation that the Brooks’ family used to build their enormous Pure Delite Low Carb Chocolate company (circa 2000) which had retail sales in Wal-Mart, 7-Eleven, Rite-Aid and Walgreen’s of over $300,000,000.  All MXI products are focused on potent doses of delicious, antioxidant-rich Belgian cacao.  MXI-Corp believes that the high levels of natural antioxidants and Polyphenols that are found in its cacao can provide a viable solution to individual nutritional needs.  The Xoçai™ (sho-sigh) line, which currently includes nine products, is manufactured utilizing a cold-press process, which preserves the nutritional values of the company's proprietary blends of vitamins and minerals.  MXI is recognized as the category creator and world leader in healthy chocolate.  The vision of Xoçai is to transform and improve individual lives worldwide through its unique chocolate products.  One unique element of the company’s formulations is their proprietary high-antioxidant blend of cacao, açaí and blueberries, called XoVita™.  The Xovita ingredient combination is exclusive to Xoçai.  Nevada-based MXI-Corp is a privately held company.  Xoçai's nine chocolate products have the highest ORAC (antioxidant-measuring test) and flavonoid rich products available on the market.  The Brooks family, owners and operators of MXI-Corp, have total combined chocolate sales of more than $1 billion.  MXI Corp is now operating internationally in 41 countries.