Surging Demand for Surface Cleaning Products with Antibacterial Properties to Underpin Market Growth


New York, NY -- (SBWire) -- 12/10/2018 --Adoption of Better Practices in Household and Community Hygiene bolsters Demand for Surface Cleaning Products

The demand for various surface cleaning products is riding on the back of easy, effective, and convenient methods of disinfecting or cleaning surfaces. Surface cleaning products are increasingly being used for cleaning bathroom and kitchen surfaces. Apart from that, they are used in food and dairy processing cleaners, industrial cleaning, janitorial and sanitation cleaning, and chemical processing applications. Over the past few years, the demand for eco-friendly surface cleaning products has gained traction among household users world over. Surface cleaning products with natural ingredients and less harsh chemicals are increasing gaining popularity for the purpose of cleaning bathroom surfaces, such as countertops and glass surfaces. Furthermore, the growing demand for products with antibacterial properties and those that can also double as deodorizers is underpinning the attractive growth trajectories in the surface cleaning products market. 

Increasing Disposal Incomes expands Prospects—Manufacturers of Surface Cleaning Products aim to increase Affordability

The rising disposable incomes, especially those of populations in emerging economies, are creating larger appetite for such surface cleaning products. Coupled with this factor, the rising awareness about adopting disinfection practices for community and personal hygiene is stoking the demand for surface cleaning products. The growing risk of spreading of infectious diseases from contaminated surfaces, especially in households, has also propelled the demand for surface cleaning products. The increasing spend by people in emerging economies on disinfectants has fueled the affinity toward the regular use of surface cleaning products for their kitchens.

However, less developed nations are still to wake up to the benefits of the use of surface cleaning products. This in part can be attribute to them being cost-sensitive and the low level of awareness in some communities. To tap the potential in these emerging markets, prominent surface cleaning products brands are engaged in reducing the cost of their offering or are developing cost-effective products.

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Health-friendly and Eco-friendly Ingredients to rise in Popularity—New Avenues Emerging in Surface Cleaning Products Market

Over the past few years, consumers world over have increasingly got conscious of the health hazards caused by the presence of harsh chemicals in surface cleaning products. The presence of respiratory irritants in some bathroom surface cleaning products is a case in point. The growing concern is stimulating the use of more environmental-friendly and safe ingredients for products in the surface cleaning products market. The continued shift toward going green in the surface cleaning products market will unlock promising prospects in the coming years. The reduction in prices of nontoxic products is also boosting the surface cleaning products market.

In recent years, all-purpose surface cleaners have also gathered some steam, especially in developed regions, owing to the convenience of their use for a wide variety of surfaces.

About the Report

The report on "Surface Cleaning Products Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022", offers broad insights into the outlook and prospects of the surface cleaning products market. The in-depth assessment of key dynamics of the surface cleaning products market stakeholders to know current and expected opportunities and lucrative avenues. The report evaluates the demand dynamics of various surface cleaning products types such as liquid, powder, and wipes. The study also takes a closer look at various channels in the surface cleaning products market such as modern trade, groceries, conveniences stores, e-commerce, and other retail formats. The study assesses the prospects of various packaging formats for the sale of surface cleaning products such as bottles, pouches, and spray.

Market Definition

Surface cleaning products are extensively used for disinfecting or various cleaning surfaces of grease, stains, grime, and oil deposits. They are widely applied in household and commercial settings to get rid of germs on surfaces. Incessant efforts have also been made by several surface cleaning products to increase the effectiveness of their action. Constant efforts are being made to improve the formulations of surface cleaning products. Recurrent initiatives have been made in the direction of developing environmental-friendly and more effective surface cleaning products. The advent of product packaging that enhances end-user convenience underpin the lucrative prospects in the surface cleaning products market in the next years.

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Additional Questions Answered

The report takes a closer look at various factors influencing the regional and global dynamics of the surface cleaning products market. The findings shed light on several pertinent aspects, including offering answers to the following questions.

Which are the untapped regions in the surface cleaning products market?
How great are the prospects of eco-friendly alternative ingredients in making surface cleaning products?
What influence will the changes in regulations have on the overall demand for surface cleaning products?
Will the rapid pace of growth from emerging markets will outpace the demand for surface cleaning products in developed regions in the years to come?
Which can become the most sough-after packaging format in the surface cleaning products market throughout the assessment period?
Evaluation of Competitive Contours of Surface Cleaning Products Market

The report offers a detailed assessment of the key trends influencing the competitive contours of the surface cleaning products market. The analyses cover product profiles of prominent manufacturers and offers insights into the various strategies adopted by them to gain a stronghold in the surface cleaning products market. Key companies profiled in the report on the surface cleaning products market are Dainihon Jochugiku, Dabur, Church & Dwight, Bombril, Unilever, and Reckitt Benckiser.

Note: Apart from the above mentioned, other companies profiled include but not limited to S.C Johnson & Son Inc., the Procter & Gamble Co., Nice Group, Kobayashi Pharmaceutical, Kao Corporation, Ecover, and Henkel AG & Company, KGaA.

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