SK&A Announces Physician Move-Rate Trends
Three-Year Average Shows 15.2 Percent of Specialists Move Each Year
Irvine, CA -- (SBWire) -- 06/11/2010 -- SK&A, A Cegedim Company, today released an update of its “Physicians on the Move” report, which reveals the rate of change of office-based physicians by practice specialty. According to the report, the three-year average of physicians who moved to a new location or practice, retired, or passed away was 15.2 percent. Such changes create obstacles in maintaining quality physician-targeting databases and lists necessary to execute high-performing sales, marketing and market research initiatives.
The move rate of physicians has declined steadily in the three years that SK&A has been producing the report, indicating recent stability among the specialties surveyed. It has gone from 18.2 percent in the 2008 reporting period to 15 percent in 2009 to 12.4 percent in the 2010 period. Allergists / immunologists, pulmonary critical care and internal medicine / pediatrics were the top three practice areas for the most stable physicians, with annual change rates of only 7, 7.1 and 7.9 percent, respectively. Hepatologists, hematologists and osteopathic physicians were among the most volatile doctors, with change rates of 19.9, 19.4 and 19.2 percent, respectively.
Dave Escalante, SK&A Vice President of Data and Information Solutions, offered this perspective: “At a time when the models for physician targeting, segmentation and engagement are rapidly evolving, the need to monitor the actual movement of healthcare practitioners to maintain database integrity has never been more important. Left unmanaged for a two-year period, for example, a physician contact or profiling database would degrade by more than 30 percent, leading to wasted time, money and resources.”
The study, conducted yearly by SK&A’s Research Center, lists 86 physician specialties alphabetically with their annualized change rates for 2008, 2009 and 2010. In addition, 2010 medical office personnel move rates for 16 job titles are listed, with chief executive officers having the most stable move rate of 8.9 percent and receptionists / secretaries having the highest move rate of 22.8 percent.
SK&A offers a service that makes change-of-status information available to medical marketers, pharmaceutical companies or anyone trying to improve the success of personal and non-personal promotion to physicians. The service allows marketers and sales reps to reduce mailing and contact costs, and at the same time, clean and augment their physician databases by adding penetration detail. SK&A maintains contact and profiling information for more than 674,000 physicians at 230,580 sites in a database that is continuously telephone-verified and updated daily.
Editor’s Note: For copies of the “Physicians on the Move” report, please contact SK&A Director of Marketing Jack Schember at 800-752-5478, ext. 1259.
About SK&A, A Cegedim Company
SK&A is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim’s global OneKey® offering, researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of U.S. prescribers and professionals working at active healthcare sites. SK&A’s customers include many of America’s most recognized healthcare, life sciences and pharmaceutical companies. Please visit http://www.skainfo.com for more information or http://www.skalivecounts.com for counts and ordering. SK&A is part of the France-based Cegedim S.A. Group.
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of €874 million in 2009.
Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit http://www.cegedim.com.
Director of Marketing
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Director of Marketing
SK&A, A Cegedim Company
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